For this uplifting and inspirational brand the design reflects a whimsical, and feminine with a comforting "to the heart" feel. The main mark is of a lovely peacock (of personal significance to the client) encapsulating a heart - tying in the core "inner beauty" message of the brand. The colors and elements support a cool and joyous tone and have a quaint hand drawn touch. Overall the branding is fresh and friendly and captures the gorgeous message of the brand.
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